Huda Beauty may be a cosmetics line launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan. The founder Kattan was chosen together of "The 25 Most Influential People on the Internet by Time in 2017 listed together of The Richest Self-Made Women and one among the highest Three Beauty Influencers by Forbes within the span of 5 years, the brand has built a positive reputation on a number of its products like fake eyelashes series a set of foundation eyeshadow and a few face palettesIn April 2010, Huda Kattan started the beauty-related blog, Huda Beauty, and a YouTube channel. She later found success on other platforms. Kattan launched a cosmetic line named after her channel in 2013. it's since become one among the world's fastest-growing beauty brands. As of 2020, Huda Beauty has quite 4 million subscribers on YouTube and is that the favorite account on the Instagram Beauty section within the world, with over 40 million followers. The contents of Kattan's channels are beauty tutorial oriented Kattan shares makeup techniques, skincare routines and private preferred beauty products from multiple brands.
The first Huda Beauty product was a set of false eyelashes released through Sephora, in Dubai in 2011 and therefore the us in 2015.The Kardashian sisters were reported to use Huda Beauty lashes, providing an early publicity boost to the label. As of 2018, Huda Beauty has an estimated net value of US$550 million and therefore the company as a business is valued at over a billion dollars consistent with Forbes. In December 2017, the corporate received a minority investment from TSG Consumer Partners, a personal equity firm which had previously invested in beauty brands like 'Smashbox' and 'Its Cosmetics' (both of which were purchased by major beauty conglomerates Estée Lauder and L'Oréal).Huda Beauty offers quite 140 products online or in-store. the sweetness brand has launched a whole range of products, which include lipstick collections, face palettes like highlighter and contour, false lashes, and a collaborative product with Tweezerman. Its Samantha Lashes #7, since launch, has been ranked together of bestselling and highly reviewed lash products.
In 2018, all launched products that together usher in a minimum of $200 million in annual revenue. Time described this “an internet based beauty brand age”, as internet-to-business beauty products have appropriated an outsized percentage from the normal beauty market. They own a significantly growing share of the entire market.
